Privacy Policy

Introduction

Protecting your personal data is a priority for Lou & Gaston. This privacy policy informs you about how we collect, use, and protect your information when you use our website lou-gaston.com.

By using our site, you agree to the practices described in this policy. We are committed to complying with applicable regulations, including the General Data Protection Regulation (GDPR).

Data Collected

We collect the following data as part of our business:

• Identification data: last name, first name, email address, phone number.
• Delivery data: full postal address.
• Order data: products ordered, personalizations (embroidered names, etc.), purchase history.
• Payment data: transactions are secured by our payment provider. We do not store your banking information.
• Browsing data: cookies, IP address, browser type, pages visited.

Purposes of Processing

Your personal data is used to:

• Process and ship your orders.
• Personalize products according to your requests (name embroidery, etc.).
• Manage your customer account.
• Send you marketing communications (with your consent).
• Improve our website and your user experience.
• Respond to your inquiries through customer service.
• Comply with our legal and accounting obligations.

Legal Basis for Processing

The processing of your data is based on:

• Contract performance: processing your orders and deliveries.
• Your consent: sending newsletters and marketing communications.
• Legitimate interest: improving our services and fraud prevention.
• Legal obligations: retention of invoices and accounting data.

Data Retention Period

Your data is retained for the following periods:

• Customer data: 3 years after your last order or interaction.
• Order data: 10 years (accounting obligations).
• Cookies: 13 months maximum.
• Prospect data: 3 years after the last contact.

Data Sharing

Your data may be shared with:

• Delivery providers: for shipping your orders.
• Payment providers: for secure transaction processing.
• Technical providers: website hosting, email delivery.

We do not sell or rent your personal data to third parties. Our providers are contractually bound to maintain the confidentiality of your data.

Cookies

Our website uses cookies for:

• Essential cookies: site functionality, shopping cart, authentication.
• Analytical cookies: audience measurement and site improvement.
• Marketing cookies: ad personalization (with your consent).

You can manage your cookie preferences at any time via the cookie banner or your browser settings.

Your Rights

Under the GDPR, you have the following rights:

• Right of access: obtain a copy of your personal data.
• Right to rectification: correct inaccurate or incomplete data.
• Right to erasure: request the deletion of your data.
• Right to restriction: restrict the processing of your data.
• Right to portability: receive your data in a structured format.
• Right to object: object to the processing of your data for marketing purposes.

To exercise your rights, contact us at: contact@lou-gaston.com. We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. Payment transactions are secured with SSL encryption.

Policy Changes

We reserve the right to modify this privacy policy at any time. Any changes will be posted on this page with an updated date. We encourage you to review this page regularly.

Last updated: March 2026